Will Kim Kardashian be renaming KKW Beauty?

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Ever since the divorce between Kim Kardashian and Kanye West has been finalized, questions have been floating whether Kim will continue to keep his last name or drop it. The famous socialite had legally changed her name to Kim Kardashian West in 2014, adopting the last name of her then-husband. The name also features her beauty brand, KKW.

Although there was no confirmation that Kim would be rebranding earlier, dropping the last name West could prove to be altogether difficult. Kim has also claimed that she will put the needs of her children before anything else and that if she does decide to keep the West in her brand, it would be for her children. Also notable is that Kim’s Instagram profile still has the name Kim Kardashian West, even though it’s been six months since the couple separated.

The recent reports have confirmed that Kim will now be rebranding her beauty brand. The announcement was shared on Instagram that the KKW beauty website would be closed in August for the purpose of rebranding. This led to speculation whether the rebranding was to drop West from her brand, but sources have confirmed that the idea for rebranding had been in the works for quite a while. It was also confirmed that Kanye West was assisting Kim with the process, as the couple has been on good terms since the divorce. The inside source also confirmed that Kanye had actually come up with the new name for the brand and also helped her design the packaging. KKW beauty will not just be changing the packaging but also the formula.

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